STORY OF AL MUMINOON

For too long, we've been told that modest clothing is boring . That modesty defines one type of wear and has no variety or choices.
Al Muminoon, our budding modest statement brand born in New Zealand, is here to flip that script. .

Four years ago, our journey began, guided and inspired by the 23rd surah of the holy Qur'an, from where the brand got its name, Al-Mu'minun, The Believers.

 

In diverse New Zealand, we noticed a gap in modest clothing. Where clothing supporting our values and practices barely exists, making it hard for the believers to practice as well as slay in any and every occasion.

But we dared to dream big into introducing a world where jilbabs, khimars, and other modest ranges could not just be an option by a choice, but equally accessible, luxurious, and a proud symbolic depiction of our community.

 

Layered with love, we hence curated clothing that bridges modern life's demands and comfort.

 

Our pieces fit perfectly, empowering every Muslima to be their authentic self under the roof of faith. 

 

It's time to stand out, not blend in.

 

With gratitude, 

 

Al Muminoon

Welcome to Al Muminoon Couture !